Sales Leads: Sprite, Nokia, Extrel, Sony Ericsson…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Nokia - Global

Nokia is launching an aggressive marketing global campaign to sell the world on its new smartphones based on the Windows Phone operating system, Lumia 800 and 710. Nokia's new ad campaign is themed "Amazing Every day." 

  • Extrel / Papa Advertising - Global

PAPA advertising agency is going to implement new SEO marketing efforts for Extrel, a global producer of research and process mass spectrometers.

  • PHD / Sony Ericsson – Latin America

PHD has been awarded the 20 millon global media planning and buying account for mobile phone giant Sony Ericsson. The intermediary handling the pitch was Accenture and the shifting of the account ends a decade-long relationship between Sony Ericsson and the WPP-owned agency.

  • Plan Rombo / Diálogo and Raya – Argentina

Diálogo and Raya have launched a new TV campaign for Plan Rombo in Argentina. The 2 spots “Bus Driver” and “Valet Parking” have been launched on National TV.

  • Sprite / Starcom – Colombia

Sprite has appointed Starcom to manage and produce its first digital outdoors campaign. The new campaign is like a “giant Ipad” where people can design a new label for Sprite and share it in Facebook. The label with more “likes” is going to be used in January 2012 at every bottle of Sprite in Colombia.

Online Directory of Corporate Marketers and Media Buyers/Planners targeting Latin Americans

An interactive online directory. with detailed contact information of more than 500 Leading Agency and Marketing/Advertising Directors who are targeting Latin Americans and/or consumers in the Latin world.

Search fields include:

Name
Company
Job -Title
Address
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Accounts under management
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Other Comments

Methodology:

Contact acquisition happens through Portada's own subscriber lists, conference attendees, barter with tradeshows, other research etc...
Portada's team continuously updates and proofs the lists through procedures including routine phone calls, e-mail testing and USPS NCOA lists.

Price:

Annual Subscription: $649 includes unlimited access to all of Portada's premium articles and special discounts at Portada conferences.

Questions? Please call 1-800-397-5322 if you have any questions. (From outside the U.S. please call 1212 685 44 41.


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