Sales Leads: Sprite, Nokia, Extrel, Sony Ericsson…
Nokia - Global
Nokia is launching an aggressive marketing global campaign to sell the world on its new smartphones based on the Windows Phone operating system, Lumia 800 and 710. Nokia's new ad campaign is themed "Amazing Every day."
- Extrel / Papa Advertising - Global
PAPA advertising agency is going to implement new SEO marketing efforts for Extrel, a global producer of research and process mass spectrometers.
- PHD / Sony Ericsson – Latin America
PHD has been awarded the 20 millon global media planning and buying account for mobile phone giant Sony Ericsson. The intermediary handling the pitch was Accenture and the shifting of the account ends a decade-long relationship between Sony Ericsson and the WPP-owned agency.
- Plan Rombo / Diálogo and Raya – Argentina
Diálogo and Raya have launched a new TV campaign for Plan Rombo in Argentina. The 2 spots “Bus Driver” and “Valet Parking” have been launched on National TV.
- Sprite / Starcom – Colombia
Sprite has appointed Starcom to manage and produce its first digital outdoors campaign. The new campaign is like a “giant Ipad” where people can design a new label for Sprite and share it in Facebook. The label with more “likes” is going to be used in January 2012 at every bottle of Sprite in Colombia.
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