Sales Leads: McDonald’s, Social Security, DaVita, Mazda

  • McDonald’s - @MeEncanta

McDonald’s launched @MeEncanta to expand its social media strategy.

  • Social Security

    |Michael J. Astrue, Commissioner of Social Security, announced that the agency’s most popular online services, the applications for retirement and Medicare and for Extra Help with Medicare prescription drug costs, are now available in Spanish. The new online services are available at www.segurosocial.gov, the robust Spanish version of Social Security’s award winning website, www.socialsecurity.gov. Don Francisco, who will appear in several new public service announcements for Social Security, said, “I have good news to share with the millions of Americans who prefer to conduct business in Spanish. You can now apply online for Social Security retirement and Medicare benefits in Spanish, as well as take advantage of other online services offered in Spanish at www.segurosocial.gov. ¡Es tan fácil!”

  • DaVita

DaVita Inc., a leading provider of kidney care services that is committed to improving the quality of life for those diagnosed with chronic kidney disease (CKD), today announced the launch of its Spanish-language website. DaVita’s website is one of the most popular online destinations for CKD education and resources for kidney care patients and their families. The Spanish-language website will provide easy-to-access information online for Spanish-speaking individuals and families. “CKD education and awareness is at DaVita’s core,” explains DaVita Chairman and CEO Kent Thiry. “This website allows us to extend our educational reach to the Spanish-speaking population.” Hispanics are among the top five ethnic groups at risk for CKD and are nearly two times as likely to develop kidney failure as Caucasians.

  • Mazda

Mazda is looking to looking to launch new models and improved awareness to earn a 2.5 percent market share in the U.S. by 2014, Cnet reports.  New vehicle launches include more ecological correct products. In October 2010, WPP formed Team Mazda to handle Mazda creative work. Mazda ended a 13-year relationship with Doner--creator of the "zoom-zoom" slogan. Robert Davis, Mazda’s SVP for U.S. Operations,  says consumer-facing marketing spending for Mazda's fiscal year ending March 31, 2012, is up 19 percent from the previous year. Spending is expected to grow another 9 percent the following year, Davis says. New York City based D’Exposito & Partners is Mazda’s Hispanic Advertising Agency.

  • Valoramas – Online Membership Club

Valoramas launched Online Membership Club for Latinos in the U.S.


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