ComScore just released data about the most visited sites in the U.S. Hispanic market during the month of September 2011 (see box with top 25 most visited sites below).
As in the August top Hispanic online sites ranking, Microsoft sites continue to be the most visited among Hispanic audiences. Interestingly in the total U.S. ranking Google leads followed by Yahoo, with Microsoft only in the third position.
Other interesting features of the September ranking are:
- No Hispanic pure play (e.g. Univision.com) is among the 25 most visited sites.
- However,among the top 10, Microsoft (1), Google (2), Yahoo (3), AOL (6) all have Hispanic specific properties.
- Facebook is, by far, the most visited social networking site.
- Music site Vevo is among the top 10 Hispanic sites, but only 16 for all U.S. Audiences, pointing to towards the high appreciation Hispanics have for music
- Content Farm Sites of Demand Media makes the Nr. 21 position
- Mostly Blog oriented sites WordPress and Technorati are among the top 25 websites most visited by U.S. Hispanics and have better rankings than in ComScore rankings for total U.S. audiences.
Source: comScore Media Metrix |
|
|
|
|
|
Audience: All Persons Ages 2+ at U.S. Hispanic Home/Work Locations | |
|
|
|
|
USH | September 2011 |
Property | Total Unique Visitors (000) |
Total Internet : Total Audience | 33,329 |
1. Microsoft Sites | 28,538 |
2. Google Sites | 28,188 |
3. Yahoo! Sites | 25,254 |
4. FACEBOOK.COM | 24,615 |
5. Ask Network | 13,701 |
6. AOL, Inc. | 12,476 |
7. Amazon Sites | 12,361 |
8. Viacom Digital | 11,505 |
9. Apple Inc. | 11,054 |
10. VEVO | 10,898 |
11. Wikimedia Foundation Sites | 10,623 |
12. Turner Digital | 10,270 |
13. Glam Media | 9,870 |
14. eBay | 9,307 |
15. CBS Interactive | 8,880 |
16. Weather Channel, The | 7,862 |
17. New York Times Digital | 7,699 |
18. craigslist, inc. | 7,086 |
19. WordPress | 6,288 |
20. ESPN | 5,647 |
21. Demand Media | 5,533 |
22. Comcast Corporation | 5,455 |
23. Answers.com Sites | 5,316 |
24. Adobe Sites | 5,148 |
25. Technorati Media | 4,898 |
