Changing Places: Jay Sears, Diego Tolín, David Nicholas…

Jay Sears {Rubicon Project}, Martín Invernizzi {Travelport}, Andrés Barbero {DirecTV}, Diego Tolín {TBWA}, David Nicholas {Telefonica}, Coke Labra {TBWA}

Telefónica Digital, the new global business unit created by Telefónica to lead the company's digital growth, has appointed David Nicholas as director of global comms.

TBWAFrederick Chile has appointed Diego Tolín and Coke Labra as Creative Director and Creative Digital Director, respectively.

The Rubicon Project has appointed Jay Sears as senior vice-president of marketplace development. Sears will be based in the company’s New York office with the responsibility of building existing demand. Sears joins from PulsePoint Ad Exchange where he served as general manager.

Travelport, owner of Galileo and Worldspan, has named Martín Invernizzi  General Manager for Argentina and Uruguay. Invernizzi will be based in Buenos Aires. The Blackstone Group, One Equity Partners, Technology Crossover Ventures and Travelport management are part of Travelport’s investors.

Andrés Barbero has been named Corporate Social Responsibility Director at DirecTV Argentina. Barbero will be also in charge of DirecTV operations in Uruguay.

Open English announced today that Nicolas Szekasy has joined the company's Board of Directors in connection with an investment in Open English by Kaszek Ventures. Szekasy, a managing partner of Kaszek Ventures, was formally the CFO of MercadoLibre, Latin America's largest online commerce and payments platform.

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Editorial Staff @portada_online

Portada Staff

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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.