Research: Digital media grows in Latin America, TV remains strong…
According to a recent study by J.D. Power and Associates, only 3% of TV viewers are considering to cancel their traditional cable o satellite TV service. This report points out that despite mobile media consumption growth, TV prevalence is still strong in Latin America.
In the age group of 24-34, the percentage of TV viewers ready to set aside classic TV systems is 6%. In the age of 35-46, only 4% consider the possibility of leaving traditional TV. Even lower is the percentage for TV viewers between 47 and 65 years old, with just a 2% rate.
“The popularity of services such as Netflix and Redbox is a clear indication that consumers are enjoying the availability of alternative viewing options,” Frank Perazzini, Telecommunications Director at J.D. Power and Associates, explains.
The report by J.D. Power and Associates reveals that more than a quarter of TV viewers (27%) watch videos and TV content on mobile devices such as music players, smartphones and tablets. Intelligent phones (15%) are the mobile devices of choice for video format content.
Tablets and music players respectively appeal to 12% of mobile video consumers. “However, with 52 percent of television customers reporting that they still watch regularly scheduled programming as it is broadcast, the current model will remain viable for the next two to three years, at a minimum,” Perazzini adds.
According to J.D. Power and Associates, user’s satisfaction with video format content raises above the average when he or she accesses them on mobile devices. Consumer’s satisfaction with pay-video on streaming services such as Netfix or Redbox reaches 743 points on a 1000 point scale.
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