Sales Leads: American Airlines, Bud Light, White House
- American Airlines – Aprendi.com
American Airlines launched Aprendi.com, the social travel website on Spanish.
- Bud Light
Bud Light is unleashing hip hop star Pitbull in a new TV campaign, AdAge reports. The new campaign is expected to break within two weeks. Ads will run on major U.S. broadcast networks, as well as Hispanic TV. The campaign, by Bud Light Hispanic agency LatinWorks, will include also print, digital and retail executions, Mike Sundet, senior director for Bud Light, told Ad Age.
- White House – Digital promise
The White House and Secretary of Education Arne Duncan announced the launch of “Digital Promise,” a new national center created by Congress with bipartisan support to advance technologies to transform teaching and learning.
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