Our Conferences in Tweets

A selection of Tweets from Attendees to our Annual Conferences as well as from Portada’s Editorial Team in reverse chronological order:

fleejack Fields Jackson, Jr

@EvaEspanol : Summary of our morning panel #portadaconf11 All women panel from @libertytaxmedia @clorox @cvs http://ow.ly/6D9aN #marketing

24 Sep

 

portada_online portada-online.com

A few pictures from our #portadaconf11 If you have any pictures, add us a contact and share with the group pool. Thanks! http://ow.ly/6Dtyl

23 Sep

fleejack Fields Jackson, Jr

@LuzPlaza : Content is king, but needs to be marketable. Comments from @comidakraft & @aollatino http://ow.ly/6D9jI #portadaconf11

23 Sep

portada_online portada-online.com

@

@marieladabbah We're glad you enjoyed Edward's talk. Looking forward to seeing you again in a future conference. #portadaconf11

23 Sep

andycheco Andy Checo

mixer @ #portadaconf11 twitpic.com/6ox22n

22 Sep

marieladabbah marieladabbah

Gracias x RT! This is a true statement!"@marieladabbah: Ed Schumacher: "It's a great time to be a Latino" #portadaconf11 #diversity"

22 Sep

StellarCris Maria Cristina Rios

Home from #portadaconf11 and now getting ready for @vanidades50 Icons of Style. Debating what dress to wear...

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@JGodi : RT @LatinaLeader:: Ed Schumacher, NPR Ombudsman "there's a lack of Latinos and Latino stories on @NPR" #portadaconf11

22 Sep

LatinaLeader Aurelia Flores

RT @marieladabbah: Ed Schumacher, NPR Ombudsman "there's a lack of Latinos and Latino stories on @NPR" #portadaconf11 #latism #hispz

22 Sep

miblogestublog Laura Martinez

@marieladabbah just asked a question with cojones #PortadaConf11

22 Sep

fleejack Fields Jackson, Jr

@Kraft - People and Diversity - We're open and inclusive. It's a simple concept tinyurl.com/3fh237c #portadaconf11

22 Sep

fleejack Fields Jackson, Jr

RT @marieladabbah: Ed Schumacher: "It's a great time to be a Latino" #portadaconf11 #diversity

22 Sep

marieladabbah marieladabbah

Ed Schumacher: "It's a great time to be a Latino" #portadaconf11

22 Sep
portada-online.com

portada_online portada-online.com

RT @marieladabbah: Ed Schumacher, NPR Ombudsman "there's a lack of Latinos and Latino stories on @NPR" #portadaconf11 #latism #hispz

22 Sep

miblogestublog Laura Martinez

@Univision "has done a great job telling advertisers Latinos don't read" Edward Schumacher @NPR on #PortadaConf11

22 Sep

alcancemg Alcance Media Group

RT @portada_online: Thanks to sponsors for #portadaconf11 @yahoo @alcancemg @latingrammys @espndeportes @vidaysalud http://ow.ly/6ycu1

22 Sep

fleejack Fields Jackson, Jr

@PRNHispanic : RT @AnllelicLozada: "#SocialMedia is the air of connectivity...its wherever we are" ~@AymeeZubi #portadaconf11 #latism

22 Sep

portada_online portada-online.com

We also have a Flickr account to upload pictures in a group. Log in with your account & share! http://ow.ly/6Cbhd #portadaconf11

22 Sep

portada_online portada-online.com

Thank you! RT @marieladabbah: @portada_online Thanks for F! Loved Keynote! Great conference #portadaconf11

22 Sep

portada_online portada-online.com

We invite you to our Facebook community page and share your pictures of #portadaconf11 http://ow.ly/6CaLt

22 Sep

marieladabbah marieladabbah

@portada_online Thanks for F! Loved Keynote! Great conference #portadaconf11

22 Sep
@holaciudad : RT @yasabe: Congratulations and thanks! "YaSabe wins Top Hispanic Digital Media Innovation" at Portada Awards #portadaconf11

22 Sep

fleejack Fields Jackson, Jr

@portada_online : RT @mike9wood: Nexos Latinos Magazine wins "Tops #Hispanic Print Media Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

fleejack Fields Jackson, Jr

@AlykhanMerali : Congratulations and thanks! "YaSabe wins Top Hispanic Digital Media Innovation" at Portada Awards #portadaconf11 #latism
22 Sep

holaciudad holaciudad

RT @yasabe: Congratulations and thanks! "YaSabe wins Top Hispanic Digital Media Innovation" at Portada Awards #portadaconf11 #latism

22 Sep

portada_online portada-online.com

RT @mike9wood: RT @AnllelicLozada: Nexos Latinos Magazine wins "Tops #Hispanic Print Media Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

fleejack Fields Jackson, Jr

RT @DenhartJ: @AymeeZubi nice @StateFarm examples! #portadaconf11

22 Sep

DenhartJ Jay Denhart

@AymeeZubi nice State Farm examples! #portadaconf11

22 Sep

@portada_online portada-online.com

@yasabe Congratulations for the Top Hispanic New Digital Innovation Award! #portadaconf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@

@yasabe : RT @AnllelicLozada: Congrats to Portada Awards winners #portadaconf11 #nyc #Hispanic yfrog.com/h3jbbzhj #diversity

22 Sep

fleejack Fields Jackson, Jr

@yasabe : RT @AnllelicLozada: www.YaSabe.com wins "Tops Hispanic New Digital Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

yasabe YaSabe

Congratulations and thanks! "YaSabe wins Top Hispanic Digital Media Innovation" at Portada Awards #portadaconf11 #latism

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

"#SocialMedia is the air of connectivity...its wherever we are" ~@AymeeZubi #portadaconf11 #latism

22 Sep

portada_online portada-online.com

RT @prnhispanic: RT @AnllelicLozada: www.YaSabe.com wins "Tops Hispanic New Digital Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

fleejack Fields Jackson, Jr

@PRNHispanic : @mastercard's marketing goals: Drive awareness, card acquisitions (debit) + improve financial aptitude #portadaconf11 #nyc

22 Sep

portada_online portada-online.com

Yes! RT @lbconnect: Well deserved! RT @marieladabbah: @MiBlogazine L'Oreal y Club de Noveleras won top Digital Ad Campaign #portadaconf11

22 Sep

portada_online portada-online.com

RT @formulatin: Great discussion with @DEWALTtough and @GeneralMills on Hispanic Marketing opportunities and nuances #PortadaConf11

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

@mastercard 's marketing goals: Drive awareness, card acquisitions (debit) + improve financial aptitude #portadaconf11 #nyc

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

Large markets with huge poverty are turning into growth engines (ex: India!) ~@MasterCard #portadaconf11 #nyc

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

Advertising Expenditures (BRIC markets same as key European countries)~@MasterCard #portadaconf11 yfrog.com/kgzpfumj

22 Sep

fleejack Fields Jackson, Jr

@PRNHispanic : RT @AnllelicLozada: www.HispanicallySpeaking.com wins "Best Hispanic Content" award @ Portada Conference #portadaconf11 #nyc

22 Sep

fleejack Fields Jackson, Jr

@mike9wood : RT @AnllelicLozada: Nexos Latinos Magazine wins "Tops #Hispanic Print Media Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

miblogestublog Laura Martinez

Benjamin Jankowski knows a thing or two about doing business in China, Brazil and Russia #PortadaConf11 @MasterCard

22 Sep

miblogestublog Laura Martinez

Catching up and giggling a bit with @marieladabbah at the #PortadaConf11 in Scholastic

22 Sep

fleejack Fields Jackson, Jr

@SocialCatalysts : RT @AnllelicLozada: www.HispanicallySpeaking.com wins "Best Hispanic Content" award @ Portada Conference #portadaconf11

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

Nexos Latinos Magazine wins "Tops #Hispanic Print Media Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

www.YaSabe.com wins "Tops Hispanic New Digital Innovation" @ Portada Awards #portadaconf11 #nyc

22 Sep

marieladabbah marieladabbah

Congrats! @MiBlogazine L'Oreal y Club de Noveleras just won top Digital Advertising Campaign of the year at #portadaconf11 #latinabloggers

22 Sep

cohnwolfe Cohn and Wolfe

The doctor is in! Esteemed media personality @draaliza from @Univision and #VidaySalud is here at #portadaconf11. ^KA

22 Sep

fleejack Fields Jackson, Jr

@PRNHispanic : Interesting >Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~ #portadaconf11

22 Sep

fleejack Fields Jackson, Jr

@PRNHispanic : We look @ IPads (tablets) as an opp to tackle millions of new distribution channels for our products ~ #portadaconf11

22 Sep

portada_online portada-online.com

RT @wearetvp: Our @xmantilla speaks about social and mobile at @portada_online #portadaconf11 in NYC today at 3:15 pm bit.ly/nxitAW

22 Sep

andycheco Andy Checo

RT @AnllelicLozada: Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~BigResearch #portadaconf11

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

We look @ IPads (tablets) as an opp to tackle millions of new distribution channels for our products ~Televisa Publishing #portadaconf11

22 Sep

portada_online portada-online.com

RT @anlleliclozada: Interesting >>Magazines are the top medium to trigger start online search, followed by coupons & cable TV #portadaconf11

22 Sep

fleejack Fields Jackson, Jr

@

@PRNHispanic : We spend alot of time convincing on wrong perception #Hispanic print is declining-myth fueled by gen market #portadaconf11

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

Interesting >> Magazines are the top medium to trigger start online search (followed by coupons + cable TV) ~BigResearch #portadaconf11

22 Sep

AnllelicLozada Anllelic Lozada,M.S.

We spend alot of time convincing on wrong perception that #Hispanic print is declining-myth fueled by gen market ~EPMG 360 #portadaconf11

22 Sep

DenhartJ Jay Denhart

RT @fleejack: @libtaxfranchise: RT @EvaEspanol: #portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of...

22 Sep

fleejack Fields Jackson, Jr

@

@libtaxfranchise @andycheco: #portadaconf11 => Please say hello to Martha, Martee & Eva @LibertyTax - big fan of their #diversity work

22 Sep

portada_online portada-online.com

Welcome! RT @andycheco: At #portadaconf11 Plz say hello to Martha, Martee & Eva from @LibertyTax - I am a big fan of their #diversity work

22 Sep
Anllelic Lozada,M.S.

AnllelicLozada Anllelic Lozada,M.S.

Grassroots efforts (Hispanic print!) can influence + move masses ~EPMG 360 #portadaconf11

22 Sep
Juan Suarez

suarez_jc Juan Suarez

@BartflahertyIV from @GroupMWorldwide says "companies shouldn't be afraid to go to their clients w/hard metrics" at #portadaconf11

22 Sep |
Anllelic Lozada,M.S.

AnllelicLozada Anllelic Lozada,M.S.

Target is 1 of main ways we measure campaign effectivenes by media outlet (if moms, choose those that overindex) ~Kellogs #portadaconf11

22 Sep

portada-online.com

portada_online portada-online.com

RT @suarez_jc: @bartflahertyIV from @GroupMWorldwide leads panel wTrevor Hansen @EPMG360 & Daniel Rosas #Kellogg Hispanic ROI #portadaconf11

22 Sep |
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@libtaxfranchise : RT @EvaEspanol: #portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of education.

22 Sep
Juan Suarez

suarez_jc Juan Suarez

@bartflahertyIV from @GroupMWorldwide leads panel w/Trevor Hansen @EPMG360 and Daniel Rosas #Kellogg on Hispanic ROI #portadaconf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@RaymondeGreen : @suarez_jc: @BartflahertyIV @GroupMWorldwide says "there's not a clear ROI metric for Hispanic marketing" #portadaconf11

22 Sep
marieladabbah

marieladabbah marieladabbah

Gracias x RT! @suarez_jc: brands targeting hispanics "online connection not enough U need personal" says @marieladabbah #portadaconf11"

22 Sep

22 Sep

Language & Culture

LCWllc Language & Culture

RT @fleejack: Profile: @StateFarm Insurance Cultural Acumen Enables Deeper Understanding tinyurl.com/3pdczxf #portadaconf11

22 Sep

|

Fields Jackson, Jr

fleejack Fields Jackson, Jr

Profile: @StateFarm Insurance Cultural Acumen Enables Deeper Understanding tinyurl.com/3pdczxf #portadaconf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

Racing Toward Diversity proud to feature #diversity champion John T. Hewitt, CEO @LibertyTax tinyurl.com/3ho2f9n #portadaconf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@libtaxfranchise @EvaEspanol #portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm& Kraft

22 Sep
Eva A. May

EvaEspanol Eva A. May

#portadaconf11 CMOs say that internal resistance to Hisp mktg typically due to lack of education. Need strategic programs and measurement.

22 Sep
Eva A. May

EvaEspanol Eva A. May

#portadaconf11 @LibertyTax CMO O'Gorman says when they finally COMMITTED to Hispanic marketing, their program really began to work and thrive

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

RT @EvaEspanol: #portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm, and Kraft #diversity

22 Sep
Eva A. May

EvaEspanol Eva A. May

#portadaconf11 Multicultural marketing is DEFINITELY thriving at CVS, @libertytax, Clorox, State Farm, and Kraft

22 Sep
Cohn and Wolfe

cohnwolfe Cohn and Wolfe

@clorox prods multiculti team: "How can we raise the bar on innovation in the Hispanic mkt?" #portadaconf11 ^KA

22 Sep
FORMULATIN

FORMULATIN FORMULATIN

At #PortadaConf11: Despite Census Reports, brands like CVS & The Clorox Company still have to work on selling Hispanics programs internally

22 Sep
Cohn and Wolfe

cohnwolfe Cohn and Wolfe

Data must drive biz decisions on when, where, how to speak to the Latino consumer KA #portadaconf11

22 Sep
Juan Suarez

suarez_jc Juan Suarez

brands targeting hispanic consumer "online connection is not enough U also need a personal connection" says @marieladabbah #portadaconf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

@

@lizsarachek : Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel

22 Sep
YaSabe

yasabe YaSabe

Buen Dia! We're at the @portada_online annual conference today. DM us if you'd like to meet up. #PortadaConf11

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

RT @hcck3d: Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel

22 Sep
Fields Jackson, Jr

fleejack Fields Jackson, Jr

RT @portada_online: RT @lizsarachek: #PortadaConf11 excellent 1st panel! goo.gl/Oh5lT #Diversity

22 Sep

Juan Suarez

suarez_jc Juan Suarez

At #portadaconf11 @marieladabbah says "what does it mean to educate the Hispanic consumer?"

22 Sep |
portada-online.com

portada_online portada-online.com

RT @libtaxfranchise RT @EvaEspanol: Martee Pierson @libertytaxmedias Co's need to meet Hispanic needs in mktg communications #portadaconf11

22 Sep
portada-online.com

portada_online portada-online.com

RT @fleejack: RT @suarez_jc: Why shld hispanic marketing be increased? #portadaconf11 @Terracom moderating #Clorox, #CVS #LibertyTax panel

22 Sep
liz sarachek blacker

lizsarachek liz sarachek blacker

#PortadaConf11 excellent 1st panel! goo.gl/Oh5lT

22 Sep
Laura Martinez

miblogestublog Laura Martinez

@ @lizsarachek @terracom though right now we're back to the Sofía Vergara Latin cute accent #PortadaConf11
Laura Martinez

miblogestublog Laura Martinez

#PortadaConf11 Question to Ellen Liu, The Clorox Co. "How much $ do you allocate to Hispanic media?" Answer: I'm not going to answer that

22 Sep

 

Juan Suarez

suarez_jc Juan Suarez

why should hispanic marketing be increased? opening session at #portadaconf11 @Terracom moderating #Clorox, #CVS and #LibertyTax panel

22 Sep

 

J. Barrera Mikulich

LatinoBrndPwr J. Barrera Mikulich

RT @portada_online: Highlights of our Emerging Hispanic Markets Forum http://ow.ly/6BHt2 #portadaconf11 #hispanic #hispanicmarketing

22 Sep

 

portada-online.com

portada_online portada-online.com

Highlights of our Emerging Hispanic Markets Forum http://ow.ly/6BHt2 #portadaconf11 #hispanic #hispanicmarketing

22 Sep

Fields Jackson, Jr

fleejack Fields Jackson, Jr

@libtaxfranchise : Martee Pierson says companies need to meet Hispanic consumer needs in mktg communications & services at #portadaconf11

21 Sep

Fields Jackson, Jr

fleejack Fields Jackson, Jr

@ @libtaxfranchise: Portada's Hispanic conf - MARKETING TO HISPANICS: TAKING THE CMO'S DRIVER SEAT Sept 22 #portadaconf11 tinyurl.com/3lfwxew

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

Martee Pierson @libertytaxmedia says franchises learn to provide services that empower Hispanic clientele, not sales pitches; #portadaconf11

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

Martee Pierson @libertytaxmedia says companies need to meet Hispanic consumer needs in mktg communications and services at #portadaconf11

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

Cesar Sroka says media availability is expanding and cost is affordable in emerging Hispanic markets at #portadaconf11

21 Sep

Eva A. May

EvaEspanol Eva A. May

Cesar Sroka at #portadaconf11 says that Walmart seeks marketing partners who can provide content or co-promote to emerging mkt consumers.

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

Cesar Sroka from MediaVest at #portadaconf11 says Walmart gets to know consumers at zip code level. Localizes content of messages and ads.

21 Sep

 

Fields Jackson, Jr

fleejack Fields Jackson, Jr

Portada's Hispanic conference - MARKETING TO HISPANICS: TAKING THE CMO'S DRIVER SEAT Sept. 22 #portadaconf11 tinyurl.com/3lfwxew

21 Sep

 

portada-online.com

portada_online portada-online.com

Join our Hispanic forum topic,share your opinion! bit.ly/portadapoll Vote here: bit.ly/pQfNen #advertising #portadaconf11

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

David Flynn at #portadaconf11 says companies need to be pioneers and go with good judgment because Hispanic markets emerge and data follow.

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

David Flynn from Novamex at #portadaconf11. Smart companies will create products for Hispanics, and will ID emerging mkts and be there first

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

David Flynn from Novamex talks at #portadaconf11 about how to identify an emerging market. Jarritos began marketing to Latinos in NC in 2001

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

#portadaconf11 Laura Sonderup talks about challenges emerging mkts AZ. CO, and NV face. Need to help newcomers enter carefully and correctly

21 Sep

 

Eva A. May

EvaEspanol Eva A. May

#portadaconf11 is about to get started. Great location @ Scholastic Auditorium in SoHo!


Trackback from your site.

Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA


4 Essential Takeaways From Portada New York’s Conference

4 Essential Takeaways From Portada New York’s Conference

#PortadaNY was a great opportunity for attendees to discuss passion-point marketing's most imminent issues. Karina Masolova, Contributor at Large for Portada, has put together the following recap of essential takeaways from yesterday's panels.


#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

#PortadaNY Soccer Marketing Key Takeaways from Allstate, Comcast, NYCFC and Scouts Sports and Entertainment

Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.