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Changing Places LatAm: Nicolás Guzmán, Pedro de la Peña Kuri, John Kristick

Nicolás Guzmán {McCann}, Paul Mejía {McCann}, Pedro de la Peña Kuri {Latin3}, John Kristick {GroupM}, Russel Hopson {WPP}, Carol Bartz {Yahoo!}, Matthew Key {Telefonica}, María Alvarez Pallete {Telefonica}, Santiago Fernandez Valbuena {Telefonica}, Ian Rowden {Virgin Group}

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Nicolás Guzmán, ex COO, has been promoted to CEO at McCann Erickson Mexico. Also, Paul Mejía has been promoted to Regional Manager at McCann Worldgroup  and now will be in charge of Central America, Mexico and The Caribbean.

Yahoo's board has dismissed chief executive Carol Bartz, claiming it wants to return the company to growth and innovation.

Russell Hopson, the group managing director of Rainey Kelly Campbell Roalfe/Y&R, is leaving the agency to take on the new role of global business director and managing director of WPP's Team Red, the bespoke unit that services Vodafone.

GroupM has appointed John Kristick to the role of global chief executive of GroupM's Entertainment and Sports Partnerships (ESP).

Virgin Group has appointed Ian Rowden, the chairman and chief executive of Saatchi & Saatchi Asia Pacific and a former Coca-Cola global CMO, as chief marketing officer.

Latin3 has hired Pedro de la Peña Kuri as its new Country Manager for Mexico. De la Peña Kuri has previously worked for Reader Digest for 12 years.

Fox Latin American Channels (FLAC) has opened a new business unit: FOX Licensing & Merchandising. The new department is in charge of promoting and expanding the content of FLAC in Latin America. The team will be lead by Fernando Semenzato as VP of Content, and Natalia Akel as Executive Director Licensing and Merchandising.

Telefónica anunció la reestructuración global de sus operaciones y unidades de negocio. Creó dos nuevas unidades de negocio Europa y Latinoamérica. Santiago Fernández Valbuena, ex director general de estrategias, financias y desarrollo del grupo estará a cargo de la unidad Latinoamericana y a cargo de la unidad europea estará María Álvarez-Pallete, ex directora de las operaciones en Latinoamérica.
De la nueva división Telefónica Digital, en la cual estarán incluidos Tuenti y Terra entre otras de las propiedades digitales del grupo, estará liderada por Matthew Key.

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