In July, Mexico had over 23 million internet user, which means a 22% more than the year before, according to the Comscore Media Metrix service.
Google sites were the most visited internet property in the market, reaching 93.4% of all online users, an estimated of 21.7 million of users, followed by Microsoft with 19.8 million users (85.0%) and Facebook with 19 million (81.8%). Yahoo sites and Vevo rounded off the top five with 58.0% and 37.7% reach, respectively.
July 2011 | ||
| Unique Users (000) | % |
Internet Audience | 23.269 | 100,0% |
Google Sites | 21.734 | 93,4% |
Microsoft Sites | 19.775 | 85,0% |
Facebook.com | 19.037 | 81,8% |
Yahoo! Sites | 13.490 | 58,0% |
VEVO | 8.780 | 37,7% |
Wikimedia Foundation Sites | 7.048 | 30,3% |
WordPress | 6.372 | 27,4% |
Terra – Telefonica | 6.358 | 27,3% |
Viacom Digital | 5.949 | 25,6% |
Taringa.net | 5.541 | 23,8% |
Ask Network | 5.523 | 23,7% |
MercadoLibre | 5.441 | 23,4% |
NetShelter Technology Media | 4.756 | 20,4% |
Televisa Interactive Media | 4.746 | 20,4% |
Apple Inc. | 4.386 | 18,9% |
Social Networks
Social networking is the most popular online category in Mexico, with nearly 30% of all time spent on them during July. The time spent on social networks is up 12.8% from a year ago.
Portals accounted for 27.6% of time spent, followed by instant messengers (16.5%), entertainment sites (14.2%) and email (6.9%).
July 2011 | |
| % share |
Social Networks | 28,6% |
Portals | 27,6% |
Instant messengers | 16,5% |
Entertainment sites | 14,2% |
E-mails | 6,9% |
