Sales Leads LatAm: Shell, Turkish Culture, Cindor…

  • Shell - Global

Shell has signed up to sponsor CNBC’s newly-launched Energy Opportunities, a global collaborative sustainability initiative.

  • Grey – Peru

Erik Holmquist has been named General Director at Grey Peru. Holmquist will replace Fernando Caballero, who is actually working for Advisor. Also, Diana Madujano has been promoted to Strategic Planning VP.

  • Spain State Lotteries / MediaCom - Spain

The Spain State Lotteries are going to work with MediaCom as its new agency. Mediacom will be in charge of the planning and buying for the country and international markets.

  • The Turkish Culture - Global

The Turkish Culture and Tourism Office has kicked off a review of its $45 million global advertising business. The government body, which reviews the business on an annual basis, is seeking an agency to develop campaigns for key tourist markets that will fit into its promotional/marketing strategy.

  • Cindor - Argentina

The Argentinean milkshake Cindor has chosen the digital agency Brandigital to manage its communications in social networks.

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.