Mastercard’s Jankowski to Keynote our Fifth Annual Hispanic Media Conference

Mastercard’s Jankowski to Keynote our Fifth Annual Hispanic Digital and Print Media Conference

We are excited to announce that Benjamin Jankowski, Global Media Director at Mastercard will be the keynote speaker at our Fifth Annual Hispanic Digital and Print Media Conference in NYC on September 22.

Tickets are going fast, register now and take advantage of the online promotion.

Jankowski is responsible for coordinating MasterCard’s world wide media plans, media mix and consumer targeting, including Hispanic media, and is in an ideal position to explain how Hispanic advertising and marketing is integrated into MasterCard’s global media plans. Jankowski is particularly knowledgeable about the high growing BRIC markets (Brazil, Russia, India and China). Before joining MasterCard he served as the Global Account Director for Johnson & Johnson at MDs’sChina office. During his presentation “What Marketers and Media Targeting Hispanics can (should?) learn from BRIC Countries". Jankowski will draw from his experience in BRIC markets and draw Similarities and Differences between the "Hispanic market" and BRIC countries and explain how companies should efficiently approach the Hispanic market.

Other Conference Highlights include:

NPR Ombudsman Edward Schumacher Matos will share lessons from his experience as entrepreneur and journalist in the Hispanic and Latin American newspaper and digital media markets in a conversation with Ali Curi, president of HPNG.

Fisher Price’s Brenda Andolina and State Farm’s Ruben Rivera will participate in the panel “What should your Hispanic Content Marketing Strategy be?” which will be moderated by Georgia Galanoudis, Group Director, Meredith Parenthood Group, Custom Solutions.

Dawn Marie Gray, Senior Marketing Manager Multicultural, CVS will join the panel “Taking the CMO’s Driver Seat on whether Hispanic marketing budgets should be increased and how” together with Clorox Ellen Liu and Liberty Tax Service’s Martha Gorman.

Trevor Hansen, CEO of EPMG will have a conversation on ROI of digital and print media vehicles with Bart Flaherty, CEO Group M, Business Sciences and Conagra’s Fernando Arriola.

Portada's flagship annual Hispanic conference is an annual gathering of major decision makers in advertising, marketing and media from all over the United States. The event can be attended independently or at a special combo rate together with the Emerging Hispanic Markets Forum on Sept. 21.


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