Sales Leads: Kmart, Coca Cola, Verve Life, American Cross Roads
- Kmart – Youtube
Kmart launched a custom YouTube channel as the hub for an eight-part original Spanish language miniseries focused on two Hispanic mothers.
- Vervelife – RhymbaLatino
VerveLife launched RhymbaLatino, a customizable promotional music store.
- Univision-Coca Cola
Coca-Cola is teaming up with Univision and celebrity chef and host of TeleFutura's "Delicioso," Ingrid Hoffmann, to launch recipe contest "Celebremos Nuestro Sabor con Coca-Cola" (Celebrate Our Flavor with Coca-Cola). Through September 26, people can participate in the contest by visiting Univision.com online or on their mobile devices, keyword: Coca-Cola. To enter, people need to upload a picture of their favorite dish along with a short essay explaining what inspired the dish and how they enjoy it with a Coca-Cola. Two grand prize winners will each receive $5,000 and have their favorite traditional dish prepared on Univision's morning program "Despierta America" (Wake-Up America).
- Karl Rove-American Cross Roads
American Crossroads, a Political Action Group led by Karl Rove, the former top strategist for President George W. Bush, and former Republican National Committee Chairman Ed Gillespie, last week introduced a Spanish-language TV campaign in Florida, the Florida Independent reports. The ad features a young Hispanic woman getting out of bed — continues, “I’m worried, for our jobs, our home, the high price of everything. I look at my kids and I worry about their future. I supported President Obama because he expressed himself so well, but since then things have gotten worse.” She adds that there is higher unemployment, Medicare benefits will be reduced, we have an enormous national debt and Obama wants to increase taxes and spend more. She concludes there has to be a way to stop Obama from writing more blank checks. The ad directs viewers to the English-language nomoreblankchecks.com, supported by Crossroads GPS, whose leadership has also worked for George W. Bush or the Republican National Committee.
For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. Get access to detailed contact information through our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. More than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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