New Speakers at our Sept. Conferences: Early Bird Expires TODAY!,

Make sure you get your tickets. The Early Bird to Portada’s Sept. 21 and Sept. 22 Conferences expires today. We are providing a very special early bird combo rate to attend both our “Emerging Hispanic Markets Forum” on Sept. 21 and our Fifth Annual Hispanic Digital and Print Media Conference: “Marketing to Hispanics: Taking the CMO’s Driver Seat”, on Sept. 22.

We also have great news on the speaker and content front::

Benjamin Jankowski
, Global Media Director of Mastercard, will keynote the Fifth Annual Hispanic Digital and Print Media Conference with a presentation on “What Marketers and Media Targeting Hispanics can learn from BRIC Countries”, Jankowski, who throughout his career led OMD’s China offices and is now responsible for global media, including Hispanic at Mastercard will provide an in-depth perspective on how marketers targeting Hispanics can capitalize on the opportunities they have in this growth market.

In another interesting discussion Fernando Arriola, Senior Director Media, ConAgra Foods will talk about ROI using Hispanic digital and print advertising vehicles with Bart Flaherty, CEO Group M Business Sciences. Flaherty will provide a presentation on the all important issue of “Hispanic Media ROI measurement”.

In addition, Martina Gago, Lead Editor, Comida y Familia, Kraft will participate in the Content Marketing Solutions panel together with major clients.

We are looking forward to see you in September at either or both of the events. We will be providing you the best content and networking opportunities in the market.   Register at early bird by tonight!

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.