Sales Leads: JC Penney, Guillermo Abud, Global Works-PEN
• Starcom Media Vest-Guillermo Abud
Guillermo Abud is the new VP Digital Director for MV42 at MediaVest in New York, until recently he worked as Senior Director at Starcom Mediavest Latin America in Mexico City.
• JC Penney
J.C. Penney Co. is launching a new program, "Pennies From Heaven," to benefit afterschool programs, AdAge reports. From July 31 to Aug. 27, customers at the retailer's 1,100-plus stores will be asked to round their purchase amounts up to the nearest dollar and donate the extra change to the program. The program will be promoted in national and Hispanic broadcast, print and online media, with ads showcasing students in afterschool programs with themes such as "pennies for art" and "pennies for science." It will also be featured in the company's back-to-school "Daydreamer" campaign.
• Pen Partners – GlobalWorks
GlobalWorks Group was selected to create Awareness for the literary and human rights organization PEN American Center.
• AlPunto – LA Phil
alPunto Advertising has created the first ever online Hispanic contest for the LA Phil in conjunction with Univision.
• VSBrooks ADVERTISING
VSBrooks ADVERTISING recently won seven new accounts: Cleveland Clinic Florida, the Centers for Disease Control and Prevention’s (CDC) Communities Putting Prevention to Work (CPPW) program for the Miami-Dade County Health Department, CarrolltonSchool of the Sacred Heart in Miami, St. John Vianney College Seminary in Miami, The Surrogacy Experience, Coastal Building Maintenance (CBM) Florida and www.FloridaLobby.com.
Nissan Americas unveiled its Spanish-language Facebook page at the National Council of La Raza (NCLR) Annual Conference.
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