starMedia Launches Redesigned Site Targeting the US Hispanic Community
starMedia today announced a major redesign of its portal, www.starmedia.com, to bring a new online experience to Hispanic communities looking for relevant local content, interactive services and social media connectivity.
starMedia.com is a global portal connecting almost 25 million users across US and Latam countries with over 50% growth rates on yearly basis, according to ComScore.
In the redesing all media web channels have been revamped with simplified look and feel.
In addition starMedia services like LatinChat, LatinGames, LatinCards or LatinMail have been updated along with popular student channel Rincon del Vago.
Commenting on the portal redesign Josep Solé, Director of starMedia portal said “Our portal redesign builds on starMedia’s strengths in providing fast access to up-to-date local content, an interactive and fun online experience and services for sharing information and keeping in touch."
This global redesign is just the first step in a period of investment and innovation for the portal. Plans include developing the portal for mobile or tablet platforms, providing a more personal experience and anytime, anyplace access. In another development, starMedia will bring on board new content partners, in order to extend its service into the English as well as Spanish language.
The redesign was also undertaken with the needs of advertisers in mind.
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