Sales Leads LatAm: Publicis, Sony Ericsson, Starbucks, Levi Strauss…

  • Publicis / DPZ - Brazil

Publicis had taken a 70% stake in the Brazilian business DPZ with the option of taking total control in the next two to three years. Publicis said DPZ, which was founded in 1968 and is one of Brazil's largest independent agencies, would retain its name and will operate within the group on a stand-alone basis. The agency would also remain under the leadership of its three founders Roberto Duailibi, Francesc Petit and José Zaragoza, and the management of current chief executive Flavio Conti.

  • MPG / Escada - Global

The international fashion group ESCADA has ended the global media pitch process with a decision for the Media Planning Group (MPG), which will take over the seven-digit account in April 2012 from current holder Mediacom. MPG succeeded in the pitch against Mediacom, Mindshare and phd.

MPG will be handling media planning and buying for all products – with the exception of fragrances and eyewear – in classic and online media. MPG will be responsible for the markets of Europe, the Americas and Asia, with international coordination being managed by MPG Germany out of their Frankfurt office.

  • Sony Ericsson – Global

Sony Ericsson has put its $200m global media planning and buying account out for pitch. MEC has handled the Sony Ericsson business for 10 years and is expected to re-pitch for the account along with a number of other agencies.

  • Starbucks - Global

Starbucks has reorganized its global business operations, as it bids to boost revenues outside its core US market. Currently, the coffee chain has two business units – the US and international. Now chairman, president and chief executive officer, Howard Schultz, is introducing a new structure made up of three divisions: China and Asia Pacific; the Americas, and EMEA (Europe, Middle East and Asia). Each division will be overseen by a president (names were not announced). The new restructure will be in place by September.

  • Levi Strauss - Global

Levi Strauss is to run the first global marketing campaign in its 138-year history. The new campaign starts on 9 August, in charge of Wieden+Kennedy and OMD. The global activity is being overseen by the brand's new chief marketing officer Rebecca van Dyke, who joined the jeans giant from Apple in March this year.

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