A weekly summary for Media Sales Executives, Advertising Agencies and clients to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.
- P&G & Yahoo!
Yahoo-and Procter & Gamble renewed their agreement for the De Modal site last week.
In 2009 Yahoo partnered with P&G to launch the Démoda site, a site promoting style and fashion for Hispanic women. Currently the partnership is entering its fourth year. The site is sponsored by P&G’s brand Olay during the first six weeks and then will rotate every six weeks to other P&G beauty brands such as Covergirl and Pantene. DeModa has a strong online video component brand integration worked through online videos, premium product placement and theme specific blogs. Tapestry Multicultural in Chicago and MG’s Connected Tissue unit in NYC worked together with Yahoo!’s team on the project.
- La Costeña’s “Tradition Your Way”
From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costeña. La Costeña mission is to provides families with high-quality canned foods that preserve the fresh flavor of Mexican cuisine, facilitate preparation, and are available at an affordable price to consumers
- VME – PEDIGREE
Vme announced a partnership PEDIGREE Food for Dogs, for the entitlement of its original program MiMascota (My Pet).
- Draftfcb Chicago – PACCAR
Draftfcb Chicago announced that it has been named Multicultural Agency of Record for PACCAR Parts, a Division of PACCAR, Inc.
- TAMPICO Beverages
Tampico Beverages launched the Unique Like You digital/social media campaign.
- MIBANCO – Bank of Camden
The Hispanic population of Nashville will have a bank named MIBANCO, a division of the Bank of Camden.
For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies. Get access to detailed contact information through our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics. More than 2,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!).
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