Portada Quick Hits: MySpace Sale, New Mag in Atlanta, Anger at Obama, Pepsi’s Opt-Ins…

» It seems that finally News Corp has found a buyer for MySpace and it is not mobile social network MocoSpace who a few months ago was rumored to buy MySpace. The Wall Street Journal reports, that Ad-targeting firm Specific Media has emerged as the front-runner to buy News Corp.'s Myspace, according to people familiar with the matter, as News Corp. As part of a deal, which could be announced as early as today, Myspace will shed more than half of its staff of about 500 people, one of the people familiar with the matter said. As recently as two years ago the social-media website had a headcount of about 1,400. MySpace has a sizable user community both in the U.S. Hispanic and Latin American markets.

» Not happy with Obama: Leaders of a national Hispanic organization (NALEO) are criticizing President Barack Obama for skipping their annual conference for the third consecutive year after he promised in 2008 that he would return as president, Politico reports. Some members of the National Association of Latino Elected and Appointed Officials also are questioning Obama’s commitment to immigration reform, noting that deportations have increased under his watch — even as the administration intensifies its outreach for Hispanic votes. NALEO, which includes more than 6,000 Latino leaders who represent major blocs of voters in key electoral states, opens its annual conference Thursday in San Antonio.

»Talking about politics. Several reports have highlighted the growth of the Spanish-language news sector.

The nation's three top Spanish-language broadcast and cable networks are beefing up their election coverage and increasing get-out-the vote efforts. Of the nation's more than 20 million Hispanic citizens over 18, nearly half are bilingual and about a quarter are more comfortable in Spanish. Meanwhile, less than a third said they voted in 2010, according to Census data analyzed by the independent Pew Hispanic Center. Comparatively, nearly half of their white counterparts said they voted.

» New Magazine for Atlanta’s Hispanics. 

Viva Now Magazine recently launched in Atlanta as a bilingual publication that covers the Southeastern U.S. (in print, on-line and multiple social media forums with a focus on special events) and is specifically designed to appeal to the Hispanic professionals and entrepreneurs “Living the American Dream”. Viva Now is published in glossy Magazine format; it has a circulation of 25,000, and is published twice a year. The population in Georgia and other emerging Hispanic markets is skyrocketing. Portada is devoting a special event on September 21, 2011 in New York City: The Emerging Hispanic Markets Forum will focus on the opportunities these markets offer to major marketers. 

» Pepsi’s Multicultural mobile campaign:123,000 Optins!

Pepsi saw great success with its Familia de Campeones campaign, which led up to Super Bowl XLV and claimed 123,000 opt-ins in ten weeks, MobileMarketer reports. “It was a mobile campaign that launched in December and lasted eight weeks,” said Troy Brown, president of one50one, New York, an agency that worked closely with Pepsi. “The target was Hispanic families and it was the first ever in-language mobile marketing campaign."
Pepsi tapped one50one to create a mobile Web site and a microsite app.


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