Sales Leads Latin America: HEB, Sara Lee, Brazilian Intimate, Samsung…

  • HEB – Latin America

US supermarket chain HEB, with 300 stores in the United States, said it plans to focus the Latin American market as has good expectations, specially for Brazil. The company is the latest in a long list of retailers aiming the country for growth.

  • Sara Lee/ Marata - Brazil

U.S. diversified food company Sara Lee Corp., which controls 22 percent of Brazil's retail coffee market, is in talks to buy Marata, a local producer of coffee and beverages. An acquisition or merger would strengthen Sara Lee's foothold in Brazil's fast-growing northeastern consumer market. Marata has seven processing plants in the region and a potential deal would be valued at $617 million.

  • Brazilian Intimate / Brazil

Gisele Bündchen, the Brazilian model, has launched her own swimwear and underwear brand “Brazilian Intimate”. Bundchen presented the brand in Sao Paulo with a fashion show. The cloth will be manufactured by the Brazilian company Hope.

  • Samsung Electronics / Latin America

Samsung Electronics is aiming to reach $10 billion in revenues in Latin American markets next year as it believes more business opportunities will emerge there. ``Samsung expects $8.5 billion in annual sales in the Central and South American markets by the end of this year and that will be increased to $10 billion next year,’’ said CEO Choi Gee-sung in an interview with The Korea Times.

The company runs two manufacturing plants in each of Mexico and Brazil while it has three parts suppliers in Argentina. It sees stalled growth in demand for digital devices in developed markets, pushing it to pay more attention to the high-potential and lucrative markets in Latin America and Africa.

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