Join Us at the Marketing in Multicultural America Summit, NYC, March 5

May 4, 2011

Analysis: The Spaniards are coming! Prisa, Unidad Editorial, Telefonica, BBVA etc…

Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.

Analysis: The Spaniards are coming! Prisa, Unidad Editorial, Telefonica, BBVA etc…

Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.

Quepasa and Prisa Digital Announce Partnership

Quepasa Corporation, creator and operator of Quepasa.com, the popular online social network and gaming platform for the Latino community, today announced an agreement with Prisa Digital, the media company in the production and distribution of digital news, and entertainment in the Spanish and Portuguese speaking world.