May 4, 2011

Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.

Last weeks announcement that Spain’s Prisa’s digital unit (Prisa Digital) is strengthening its team for the U.S. Hispanic and Latin American markets with new additions to its Miami team reflect the strong bet Spanish media companies, particularly in the digital realm, are placing on expanding in the U.S. Hispanic and Latin American markets. The rationale is simple: content and context for audiences in Spain can be exported relatively easily to audiences in Latin America.