April 5, 2011

Marketer Interview: David Salazar, Manager of Guest Insights, Target Corp.

Target Corp., one of the top 25 advertisers on Hispanic Media, spent a little over $40 million in Hispanic media in 2010, per AdAge’s 2010 Hispanic Fact Pack. The retailer, which runs 1,750 stores nationwide, recently hired Colombia-native David Salazar to head its Guest Insights division, working mostly with market research to better position the Target brand among its consumers.

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