March 30, 2011

Degree Men Antiperspirant is celebrating its ongoing partnership with the Mexican National Team and encouraging fans to face make or break moments with confidence via a new marketing campaign called El Momento que Cuenta. This soccer-inspired campaign illustrates Hispanic men's everyday life challenges and provides a call to action that allows consumers to engage with Degree Men Antiperspirant both on-line and on-site.

General-market’s top media buying and planning agencies are adding yet another event to their already cramped Upfront agenda in May. This time they will have to make room for a Cinco de Mayo digital feast, or rather “Clicko-de-Mayo” celebration, organized by the New York City-based Interactive Advertising Bureau (IAB) on May 5th, 2011.