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February 25, 2011

Where will Televisa recoup the advertising revenues it can’t sell to Slim?

Companies controlled by Mexican entrepreneur Carlos Slim will no longer place advertising this year in various media owned by Grupo Televisa, corporate communications sources at Televisa revealed this week.

The advertising expenditures of companies owned by Mexican businessman Carlos Slim, such as Telmex, Telcel, Sanborns and Sears, would have represented about 3.8% of Televisa’s Television Abierta division revenues, and close to 1.8% of the company’s total sales.