Telemundo Study: More than a Third of Young Latinos Identify as both Hispanic and American
Jacqueline Hernandez, Chief Operating Officer of Telemundo Communications, gave an interesting presentation this morning at New York’s Paley Center.
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Jacqueline Hernandez, Chief Operating Officer of Telemundo Communications, gave an interesting presentation this morning at New York’s Paley Center.
Advertising Agency Mercury Media recently released a study about how to best reach Hispanic consumers via DRTV (Direct Response TV). An interesting piece of the study is the results it provides about doing English, Spanish and Bilingual DRTV campaigns.