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February 8, 2011

Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”

Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.

Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”

Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.

Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”

Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.

Best Practices: Bello 51, reaching Young Hispanics through a Beauty Contest

The Bello 51 contest, produced and marketed by Yahoo en espanol and People en espanol, has marketing and advertising approach that goes far beyond traditional print and digital media vehicles. It includes event, social media and brand integration. That is why we think it deserves to be featuresd in Portada’s Best Practices Marketing to Hispanics regular feature.

Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”

Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.