Portada Quick Hits: AOL-Huffpo Latino, More money for online ad-networks
02/08/2011
Some of the stories the Latin Advertising and Media World is talking about this week.
February 8, 2011
Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”
02/08/2011
Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.
Portada Quick Hits: AOL-Huffpo Latino, More money for online ad-networks
02/08/2011
Some of the stories the Latin Advertising and Media World is talking about this week.
Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”
02/08/2011
Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.
Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”
02/08/2011
Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.
Portada Quick Hits: AOL-Huffpo Latino, More money for online ad-networks
02/08/2011
Some of the stories the Latin Advertising and Media World is talking about this week.
Portada Quick Hits: AOL-Huffpo Latino, SoCal Hispanic Newspaper Consolidation?, Centro
02/08/2011
Some of the stories the Hispanic Advertising and Media World is talking about this week.
Picando de aquí y de allá: Google Colombia, Brasil: Gay Friendly, Publicidad en Argentina…
02/08/2011
En nuestra sección semanal “Picando de aquí y de allá” se destacan los artículos y contenidos más importantes e interesantes sobre mercadotecnia, publicidad y medios de América Latina y el mundo. De qué se habla, cuáles son los comentarios y qué tenemos para decir sobre estas tendencias.
Best Practices: Bello 51, reaching Young Hispanics through a Beauty Contest
02/08/2011
The Bello 51 contest, produced and marketed by Yahoo en espanol and People en espanol, has marketing and advertising approach that goes far beyond traditional print and digital media vehicles. It includes event, social media and brand integration. That is why we think it deserves to be featuresd in Portada’s Best Practices Marketing to Hispanics regular feature.
Marketer Interview: S. Duran-Carat “Almost 50% of Electronic Arts Budget Is for Digital”
02/08/2011
Mexican agency Carat has just won the pan-regional account for Electronic Arts (EA). Santiago Duran Mejia, Regional Director of Digital for Carat Mexico, tells us how the account will be handled, what the digital strategies for one of the world’s largest distributors and producers of video games will be, and the synergies between EA’s pan-regional and U.S. marketing campaigns.
Mercadotecnia hacia LatAm: S. Duran-Carat “La mitad del presupuesto de EA es para digital”
02/08/2011
La agencia mexicana Carat acaba de ganar la cuenta panregional de Electronic Arts (EA). Santiago Duran Mejia, Director Regional Digital para Carat México nos cuenta cómo se manejará la cuenta, las estrategias digitales para uno de los mayores distribuidores y productor de videos juegos mundial así como también la inter-relación entre la campaña panregional de EA y las campañas en EEUU.
AudienceScience Enhances Hispanic Audience Targeting Solution for Advertisers
02/08/2011
AudienceScience® announced the launch of AudienceScience Hispanic Audience Targeting, a solution enabling advertisers to reach up to 70 percent of online Hispanic consumers across a network of thousands of Spanish and English language Internet sites.