Analysis: Hearst-Hachette: Implications for Mexico (Enrique Cuevas)
02/02/2011
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
February 2, 2011
Metro International Launches “Publinews” in Guatemala
02/02/2011
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Analysis: Hearst-Hachette: Implications for Mexico (Enrique Cuevas)
02/02/2011
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Analysis: Hearst-Hachette: Implications for Mexico (Enrique Cuevas)
02/02/2011
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Metro International Launches “Publinews” in Guatemala
02/02/2011
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Metro International Launches “Publinews” in Guatemala
02/02/2011
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Directora de Marketing Global de Telefónica, principal ponente en nuestra Cumbre Latinoamericana
02/02/2011
Buenas noticias! Acabamos de recibir la confirmación de que Belen Amatriain, Directora Global de Marketing de Telefónica, será la principal oradora en nuestra Cumbre Latinoamericana de Medios y Publicidad 2011.
Análisis: Prisa – Liberty toma las riendas
02/02/2011
La semana pasada el grupo de comunicación español Prisa anunció que reducirá el staff del grupo en un 18%, lo que equivale a 2500 empleados de todas las compañías y países
Discovery Networks Latam/US Hispanic Group: Ivan Bargueiras Tapped as General Manager
02/02/2011
Discovery Latin America/U.S. Hispanic (DLA/USH) announced today the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.
Analysis: Hearst-Hachette: Implications for Mexico (Enrique Cuevas)
02/02/2011
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Descuento Libre Selected Sensis as AOR to Reach U.S. Hispanic Market
02/02/2011
Sensis was selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture. Work provided by Sensis will include strategic planning, rebranding, marketing plan development and the launch of a digital-centric advertising campaign.
Metro International Launches “Publinews” in Guatemala
02/02/2011
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Ford set to Renew Agreement with AOL for “Tu Voz en Tu Vida” Site
02/02/2011
Ford is very likely to renew its agreement with AOL to produce the Tu Voz en Tu Vida website. During a webinar organized by Joe Kutchera late last year, David Rodriguez, Marketing Manager for the Ford and Lincoln-Mercury brand, said that he is looking forward to “continue our relationship with AOL's Tu Voz en Tu Vida in 2011.”