Analysis: Hearst-Hachette: Implications for Mexico (Enrique Cuevas)
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Discovery Latin America/U.S. Hispanic (DLA/USH) announced today the appointment of Ivan Bargueiras to the position of General Manager for Discovery Networks U.S. Hispanic Group. In his new role, Bargueiras is charged with leading the business expansion within the company’s portfolio of Spanish-language networks, including Discovery en Español and Discovery Familia. He will continue to be based in Miami and report to Enrique R. Martínez, Executive Vice President and Managing Director, DLA/USH.
The merger between Hearst and Hachette's international magazines (Lagardere) outside of France would have the following implications for Mexico:
Sensis was selected as agency of record (AOR) by Descuento Libre to completely rebrand and market the social buying website targeted to Hispanics and focused on Latino culture. Work provided by Sensis will include strategic planning, rebranding, marketing plan development and the launch of a digital-centric advertising campaign.
Metro International S.A. (“Metro”), the international newspaper group, announced that it has entered into a joint venture and franchise agreement in Guatemala with Grupo de Emisoras Unidas (“GEU”), one of the leading media groups in Guatemala. A new edition of Metro, under the brand name “Publinews” was launched yesterday in Ciudad de Guatemala, the capital city. Guatemala is the first step in Central America and will be used as a hub for future expansions in the region.
Ford is very likely to renew its agreement with AOL to produce the Tu Voz en Tu Vida website. During a webinar organized by Joe Kutchera late last year, David Rodriguez, Marketing Manager for the Ford and Lincoln-Mercury brand, said that he is looking forward to “continue our relationship with AOL's Tu Voz en Tu Vida in 2011.”