Redesign at Impremedia’s El Mensajero

El Mensajero, Impremedia’s Spanish-language newspaper in the San Francisco Bay Area, announced a redesign that includes a fresh new look, new editorial formats and expanded content. The redesign supports El Mensajero's commitment to remain the Bay Area's favorite Hispanic publication. El Mensajero is a weekly publication with a circulation of 103,800 covering San Francisco, Oakland and San Jose.

The redesigned publication was released January 9, 2011, and includes a magazine-like design, vibrant color integration and a more user-friendlyformat. The new layout introduces a more streamlined and reorganizedformat that highlights special editorial sections, better use of graphicsto ease navigation and a more concise and modular design.

"We are excited to offer our audience a new redesign of 'El Mensajero', said Maria Mejia, Managing Editor for El Mensajero. "The strong reputation and loyalty that we have with our readers is important in what we do and the redesign is a reflection of our commitment to them to provide the best newspaper at all times."

"As an integral part of the redesign we also incorporated changes that reflect advertisers needs to deliver results," stated Michael Howard, General Manager for El Mensajero. "El Mensajero will now offer advertisers a variety of new modular ad sizes and unique positioning opportunities that no other Hispanic publication does in San Francisco."

Related Articles:

impreMedia Announces Brand Repositioning Initiatives for Vista Magazine

Analysis: 12 Latin Marketing and Media Predictions for 2011

ImpreMedia’s El Diario and HITN Announce a Multimedia Content Exchange Partnership

ImpreMedia Appoints Liz Sarachek Blacker as Publisher of Vista Magazine

Analysis: Hispanic Magazines as Newspaper Inserts. From Boom to Bust and Beyond


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