ImmersiFind Acquires Innovectra, a Pioneer in Online Search

ImmersiFind, an online search company, announced the acquisition of Innovectra, a provider of web, mobile and social network-based local search solutions for directory publishers and media companies. The deal will add Innovectra's customer base and technology into ImmersiFind's existing network of over 18 clients.

Once combined, there will be nearly 50 publishers from across the U.S., Canada, Latin America, South America and Australia using the ImmersiFind platform. The indirect sales team will also increase by nearly 700—to more than 1750 indirect in-market representatives that use the platform and services, as well as over 300,000 direct and indirect local advertisers.

The acquisition comes just after Ziplocal and ImmersiFind's recent launch of LocaLeads, a pay-for-performance digital advertising platform that distributes hyperlocal advertising content from small and medium size businesses (SMBs) to web and mobile publishers across North America.

Related articles:

One More Hispanic Online Ad Network: Aqua Media Direct

Batanga Launches New Online Ad Network

UPDATE: Latin Online Ad Networks: A History in Links

Research: Online Ad Spending in Latin America Will More than Double Over the Next 4 Years, According to GMIR


Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.