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January 6, 2011

Research: Hispanics More Receptive to Digital Media Innovations than Non-Hispanics

A new digital marketing study conducted by comScore and commissioned by Terra reveals that Hispanics are the ideal online consumers. The stunning results of the Terra comScore Ad Value Research Study show a full spectrum of engagement by Hispanics across multiple digital platforms including new data about how marketing initiatives positively influence brand perception. It also shows how Hispanics are in most instances more active in a wide variety of online activities and more receptive to new technology than non-Hispanics.

Telemundo and Post Foods Partner in a Multi-platform Initiative

Telemundo Communications Group announced the network has partnered with Post Foods’ Honey Bunches of Oats and MV42°, a division of Starcom MediaVest Group, in a multi-platform initiative centered on the brand's “Pensemos Positivo” consumer campaign. The campaign will go live the week of January 10, 2011.