Vista: A History in Links

Impremedia’s Vista yesterday announced a new brand positioning. It looks like Vista is jumping on the Latina targeted multimedia bandwagon. It makes sense, since this is clearly what advertisers want: Target Latinas, mostly household decision makers and multiple touch points (digital, print, events, social networks).

Vista Magazine, the oldest magazine that is inserted into newspapers in the Hispanic market, was bought by Impremedia in 2006.

Below is a history in links of Vista Magazine (in reverse chronological order).

impreMedia Announces Brand Repositioning Initiatives for Vista Magazine
Dec 15, 2010
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ImpreMedia Appoints Liz Sarachek Blacker as Publisher of Vista ...
Apr 29, 2010
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Analysis: Hispanic Magazines as Newspaper Inserts. From Boom to Bust and Beyond (Paid Article)
Apr 8, 2010
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Changing Places: Marissa Rodriguez, Cathleen Farrell, Marcia ...
Feb 22, 2010
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Impremedia Launches Portal Impre.com
Apr 15, 2008
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Impremedia Buys Vista Magazine
Oct 30, 2006
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Vista upgrades paper quality…
Apr 1, 2005
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Media buying preferences: Does minority ownership matter?
Apr 1, 2005
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Ad-tracking: Pharmaceutical companies
Feb 1, 2005
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Are newspaper supplements targeting Hispanics effective ...
Jul 1, 2004
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The struggle for election ad dollars: Parties target Latinos ...
May 1, 2004
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New Spanish daily targets Mexicans on both sides of the border ...
Nov 1, 2003
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Hispanic Magazine, Hispanic Trends and Hispanic Online spin off ...
May 1, 2003
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New Initiatives: HBR kicks off bilingual Latin American edition ...
Jan 1, 2003
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Marcos Baer @MarcosBaer

Marcos oversees editorial and sales. He is based in Portada's NYC headquarters. Prior to launching Portada in 2003, Marcos worked in both the media and finance sectors. He occupied leading roles at the Spanish edition of The Wall Street Journal, in Spain’s newspaper Cinco Dias and at SwissRe. He is an MBA, and a CFA. Marcos is a print junkie and also loves all things digital media. He also is passionate about everything related to New York City and loves to play tennis.

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