Vista: A History in Links
Impremedia’s Vista yesterday announced a new brand positioning. It looks like Vista is jumping on the Latina targeted multimedia bandwagon. It makes sense, since this is clearly what advertisers want: Target Latinas, mostly household decision makers and multiple touch points (digital, print, events, social networks).
Vista Magazine, the oldest magazine that is inserted into newspapers in the Hispanic market, was bought by Impremedia in 2006.
Below is a history in links of Vista Magazine (in reverse chronological order).
impreMedia Announces Brand Repositioning Initiatives for Vista Magazine
Dec 15, 2010
ImpreMedia Appoints Liz Sarachek Blacker as Publisher of Vista ...
Apr 29, 2010
Analysis: Hispanic Magazines as Newspaper Inserts. From Boom to Bust and Beyond (Paid Article)
Apr 8, 2010
Changing Places: Marissa Rodriguez, Cathleen Farrell, Marcia ...
Feb 22, 2010
Impremedia Launches Portal Impre.com
Apr 15, 2008
Impremedia Buys Vista Magazine
Oct 30, 2006
Vista upgrades paper quality…
Apr 1, 2005
Media buying preferences: Does minority ownership matter?
Apr 1, 2005
Ad-tracking: Pharmaceutical companies
Feb 1, 2005
Are newspaper supplements targeting Hispanics effective ...
Jul 1, 2004
The struggle for election ad dollars: Parties target Latinos ...
May 1, 2004
New Spanish daily targets Mexicans on both sides of the border ...
Nov 1, 2003
Hispanic Magazine, Hispanic Trends and Hispanic Online spin off ...
May 1, 2003
New Initiatives: HBR kicks off bilingual Latin American edition ...
Jan 1, 2003
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