Vista: A History in Links

Impremedia’s Vista yesterday announced a new brand positioning. It looks like Vista is jumping on the Latina targeted multimedia bandwagon. It makes sense, since this is clearly what advertisers want: Target Latinas, mostly household decision makers and multiple touch points (digital, print, events, social networks).

Vista Magazine, the oldest magazine that is inserted into newspapers in the Hispanic market, was bought by Impremedia in 2006.

Below is a history in links of Vista Magazine (in reverse chronological order).

impreMedia Announces Brand Repositioning Initiatives for Vista Magazine
Dec 15, 2010
Read More

ImpreMedia Appoints Liz Sarachek Blacker as Publisher of Vista ...
Apr 29, 2010
Read More

Analysis: Hispanic Magazines as Newspaper Inserts. From Boom to Bust and Beyond (Paid Article)
Apr 8, 2010
Read More

Changing Places: Marissa Rodriguez, Cathleen Farrell, Marcia ...
Feb 22, 2010
Read More

Impremedia Launches Portal Impre.com
Apr 15, 2008
Read More

Impremedia Buys Vista Magazine
Oct 30, 2006
Read More

Vista upgrades paper quality…
Apr 1, 2005
Read More

Media buying preferences: Does minority ownership matter?
Apr 1, 2005
Read More

Ad-tracking: Pharmaceutical companies
Feb 1, 2005
Read More

Are newspaper supplements targeting Hispanics effective ...
Jul 1, 2004
Read More

The struggle for election ad dollars: Parties target Latinos ...
May 1, 2004
Read More

New Spanish daily targets Mexicans on both sides of the border ...
Nov 1, 2003
Read More

Hispanic Magazine, Hispanic Trends and Hispanic Online spin off ...
May 1, 2003
Read More

New Initiatives: HBR kicks off bilingual Latin American edition ...
Jan 1, 2003
Read More


Trackback from your site.

MORE FROM PORTADA


GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.