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December 16, 2010

Research: Standard Banner Campaigns: Latam has the Highest Average Dwell Time

In its recently released Global Benchmark Report, MediaMind Research analyzed billions of impressions to help advertisers make the most of their Standard Banner campaigns. In addition, the report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The study, called “Standard Banners – Non-Standard Results” indicates that in the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized.

Research: Standard Banner Campaigns: Latam has the Highest Average Dwell Time

In its recently released Global Benchmark Report, MediaMind Research analyzed billions of impressions to help advertisers make the most of their Standard Banner campaigns. In addition, the report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The study, called “Standard Banners – Non-Standard Results” indicates that in the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized.

Content for The Latin World: GDA, Grupo de Diarios America (Part 1)

Grupo de Diarios America (GDA) was created in 1991 by eleven newspapers of key Latin American markets from Mexico to Argentina with the exception of a few countries in Central America and Paraguay and Bolivia. La Nación (Argentina), O Globo (Brazil), El Mercurio (Chile), El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Universal (Mexico), El Comercio (Peru), El Nuevo Día (Puerto Rico), El País (Uruguay) and El Nacional (Venezuela) are the most populars newspapers in the region.

Research: Standard Banner Campaigns: Latam has the Highest Average Dwell Time

In its recently released Global Benchmark Report, MediaMind Research analyzed billions of impressions to help advertisers make the most of their Standard Banner campaigns. In addition, the report contains detailed performance benchmarks for all popular formats for six regions and 50 countries. The study, called “Standard Banners – Non-Standard Results” indicates that in the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilized.

Palladium Equity Partners Announces Executive Promotions

Palladium Equity Partners, LLC, a private equity firm based in New York focused on investments in the U.S. Hispanic marketplace, announced today that three senior members of its investment team have been promoted to positions of increased responsibility at the firm.