Portada Quick Hits: Latam Social Buying Sites, NYT: Daisy Exposito, QuePasa’s stock

» Latam Social Buying Sites

Social Buying Sites are all the rage. Group (Social) Buying site Groupon just rejected an offer of $6 billion dollars by Google and Living Social just scored a $175 million investment from Amazon, Venture Beat reports. Several U.S. newspaper publishers (e.g. Belo and Hearst) are implementing daily deal programs, sometimes themselves – sometimes in cooperation with other group buying sites. In the Latin realm not much has happened yet. The exception is Hoy (owned by Tribune) which recently announced a deal with Descuento Libre to bring web discounts to Latino audiences in Chicago and Los Angeles through “La Oferta del Dia”.

» QuePasa, the Hispanic and Latin American Social Network, is one of the very few social networking companies that is publicly quoted. In the last few months its value has skyrocketed from $3 a share to, currently, $10. Some analysts, who compare QuePasa’s valuation on a per member basis to Facebooks’ think QuePasa could triple its value. Others, warn that the majority of Facebook members user their account once a month, while that is not the case of QuePasa members.

» As reported by the Gray Lady: Daisy Exposito Ulla. Daisy Exposito Ulla, Chairman and CEO of D’Exposito & Partners in New York, provides an interesting perspective of her relationship with advertising, TV and her Cuban –American identity in this New York Times piece.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.