We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.
Global spending on advertising will continue to recover next year, headed by expanded internet marketing and cost in emerging economies, as found by researchers ZenithOptimedia Group Ltd. and Magna Global.
Global spending on advertising will continue to recover next year, headed by expanded internet marketing and cost in emerging economies, as found by researchers ZenithOptimedia Group Ltd. and Magna Global.
We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.
Global spending on advertising will continue to recover next year, headed by expanded internet marketing and cost in emerging economies, as found by researchers ZenithOptimedia Group Ltd. and Magna Global.
Algunas de las historias de las cuales habla esta semana el sector de publicidad y medios de Latinoamérica y el mercado hispano de EEUU.
With 59 percent of senior marketers stating that they need to introduce more disciplined marketing execution systems to improve their existing marketing process, there is a need to understand, what does it take to shift from the status quo? We have identified five key principles marketers must optimize in order to streamline the fulfillment link of the overarching demand chain.
oe Kutchera, el autor de “Latino Link”, recientemente publicado por Paramount Books, posee interesantes puntos de vista sobre cómo alcanzar a las audiencias y consumidores panregionales.
We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.
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