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December 7, 2010

Marketer Interview: Julian Porras “There is a Trend to go “Glocal””

We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.

Marketer Interview: Julian Porras “There is a Trend to go “Glocal””

We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.

Best Practices: Five Key Principles for Marketers to streamline the Fulfillment Link

With 59 percent of senior marketers stating that they need to introduce more disciplined marketing execution systems to improve their existing marketing process, there is a need to understand, what does it take to shift from the status quo? We have identified five key principles marketers must optimize in order to streamline the fulfillment link of the overarching demand chain.

Marketer Interview: Julian Porras “There is a Trend to go “Glocal””

We spoke with Julian Porras, who started his new position as Chief Executive for Omnicom Media Group (OMG) Latin America on December 1 Porras provided interesting views on the new strategic direction of OMG in Latin America, the panregional advertisng and media business and his opinion about Miami´s role as a panregional center.