Spain’s El Clásico: ESPNdeportes.com’s Highest U.S. Traffic in One Day

Third Most-Watched Telecast on ESPN Deportes in 2010; Most-Watched Non-World Cup Soccer Match on ESPN3.com

On Monday, ESPNDeportes.com posted its busiest traffic day in the U.S. with 1.133 million page views, spurred by the commanding 5-0 victory by Barcelona over Real Madrid in La Liga's El Clásico.  The previous high, 1.023 million page views, occurred Thursday, June 17 (France vs. Mexico in the 2010 FIFA World Cup in South Africa). ESPNdeportes.com also posted record numbers during the day with 80,000 video views in the U.S.

In addition, ESPN Deportes' telecast of the game delivered a 7.2 coverage rating, according to Nielsen, averaging 371,000 Hispanic households, making it the network's third highest-rated and third most-watched telecast this year. The top two remain the last Clásico (April 10, 466,000 households) and Chivas vs, Manchester United (July, 30, 408,000). Monday's game drew strong numbers in key Hispanic markets, with Miami leading the way with a 3.3 Hispanic rating - up 126 percent compared to the previous Clásico in April 10, 2010.

ESPN3.com also scored high numbers with Real Madrid vs. Barcelona, the most watched non-World Cup soccer match in the history of ESPN3.com with more than 172,000 unique viewers to the English and Spanish language feeds combined. Both feeds logged nearly 140,000 total hours of viewing.

This weekend, ESPN Deportes and ESPN3.com continue airing the best matches of La Liga. On Saturday, December 4, at 1:55 p.m. ET Barcelona will take on Osasuna and in a doubleheader Sunday, December 5, Almeria will play Zaragoza at 10:55 a.m. and Sevilla visits Villareal at 2:55 p.m.


Trackback from your site.

Leave a comment

MORE FROM PORTADA



Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.