It is the crucial question. How will the publication and interpretation of the 2010 Census results impact Hispanic advertising and marketing budgets. “I believe the data will speak for itself and “sell” itself. We are in new times and this is a “New America”.
Albert Torres, Chairman and CEO of Tu Decides Media, a company that publishes a free weekly newspaper in print and digital format in Washington State and Northeastern Oregon has interesting views about the role language plays to reach Hispanic audiences. Below are excerpts of a recent interview we published on www.portada-online.com.
One of the main data points to look at once the 2010 census results are out is the new distribution of Spanish-only, Bilingual and English only speakers in the Hispanic population.