Portada Quick Hits: Strong Financing for Latin Gaming Company, Digital Magazines…
11/30/2010
and Hispanic Publications Flourish, Hispanic Viewership of NFL Climbs.
November 30, 2010
Best Practices: “To target wealthy Latin Americans, you should launch a Panregional Site”
11/30/2010
Joe Kutchera, the author of “Latino Link” a book recently published by Paramount Books, has interesting views on how to market and publish to Latin American – panregional audiences.
Portada Quick Hits: Strong Financing for Latin Gaming Company, Digital Magazines…
11/30/2010
and Hispanic Publications Flourish, Hispanic Viewership of NFL Climbs.
Portada Quick Hits: Strong Financing for Latin Gaming Company, Digital Magazines…
11/30/2010
and Hispanic Publications Flourish, Hispanic Viewership of NFL Climbs.
Best Practices: “To target wealthy Latin Americans, you should launch a Panregional Site”
11/30/2010
Joe Kutchera, the author of “Latino Link” a book recently published by Paramount Books, has interesting views on how to market and publish to Latin American – panregional audiences.
Best Practices: “To target wealthy Latin Americans, you should launch a Panregional Site”
11/30/2010
Joe Kutchera, the author of “Latino Link” a book recently published by Paramount Books, has interesting views on how to market and publish to Latin American – panregional audiences.
¿Incrementará el resultado del censo los presupuestos de mercadeo hacia hispanos?
11/30/2010
¿En qué medida serán receptivos los altos ejecutivos de mercadeo de EE UU a los resultados del censo?
“Mercados hispanos emergentes”, Foro de Portada, Nueva York, Septiembre de 2011.
11/30/2010
El objetivo principal del Foro de Portada “Mercados hispanos emergentes” es ofrecer un panorama para la comercialización orientada a hispanos en mercados que no forman parte de los cinco mayores mercados hispanos. Particularmente a la luz de los resultados del censo, que se espera que muestren un aumento considerable en las tasas de crecimiento de la población hispana y su poder adquisitivo, en los mercados que a menudo se pasan por alto.
La lógica de los medios comunales para la publicación de un periódico bilingüe
11/30/2010
Albert Torres, Presidente y CEO de Tu Decide Media, una compañía que publica un periódico semanal gratuito en formato impreso y digital en el Estado de Washington y Oregon del noreste, nos cuenta sus interesantes opiniones sobre el papel que juega el lenguaje para llegar al público hispano. A continuación se presentan extractos de una reciente entrevista que publicamos en www.portada-online.com.
La pregunta por el idioma, ¿Español, inglés o ambos?
11/30/2010
Uno de los puntos más importantes a observar en los resultados del censo 2010 es la nueva distribución en la población hispana de los que hablan solamente español, de los bilingües y de los que hablan solamente inglés.
5 puntos clave en los resultados del censo 2010 que validan la mercadotecnia hacia hispanos
11/30/2010
Los siguientes son cinco titulares probables del censo 2010, basados en las tendencias demográficas, así como explicó Mebrulin Francisco, Senior Research Analyst de Mediaedge en la cuarta conferencia anual de Portada sobre medios impresos y digitales. La presentación se basa en datos del censo de EEUU y de American Community Survey.
Portada Quick Hits: Strong Financing for Latin Gaming Company, Digital Magazines…
11/30/2010
and Hispanic Publications Flourish, Hispanic Viewership of NFL Climbs.
Portada Quick Hits: Hispanic Publications Flourish, Hispanic Viewership of NFL Climbs…
11/30/2010
and Strong Financing.
Best Practices: Online Marketing to Hispanics
11/30/2010
Reaching Hispanics via interactive media should be on the top of any marketers to do list during the next decade. For key data points validating Hispanic marketing read our Special 2010 Census Preview Issue. In the below Q&A, Joe Kutchera, author of “Latino Link” a book recently published by Paramount Books, lets us know about the do’s and don’t’s when it comes to marketing to U.S. Hispanics online. He also provides in-depth views on SEO.
Your View: Sounding Off
11/30/2010
The Sounding Off column, published on www.portada-online.com provides a platform to experts to explain ideas, trends and innovations and their value to the marketplace. Here is a summary of what some of our recent columnists had to say.
News And Trends: Where are the Latin Content Farms?
11/30/2010
Content Farms are all the rage in the media and advertising world.Companies like Demand Media, Answers.com and Yahoo’s Associated Content create thousands of pieces of content per day and are making a big impact on the Web. In fact, these companies are now among the top 30 websites in the U.S. Google and other search engines are important partners of content farms as these companies monetize the traffic that search engines send them through online advertising.
Review: Fifth Annual Hispanic Digital And Print Media Conference
11/30/2010
Connecting National Brands to Local Audiences
Our View: The Age of POEM
11/30/2010
We are in the age of POEM (Paid, Owned and Earned Media). Media planners and brand marketers plan a brand's marketing initiatives using the POEM matrix.
Apps: How Are They Used In Hispanic Advertising And Media?
11/30/2010
Applications. Apps… Everyone talks about them. Ipad applications, Iphone applications, Blackberry applications… Consumers, particularly Latin consumers, love them. So do major marketers who use them to connect with and engage the consumer.But can media properties use them to make money to sell sponsorships and advertising?
Best Practices: “To target wealthy Latin Americans, you should launch a Panregional Site”
11/30/2010
Joe Kutchera, the author of “Latino Link” a book recently published by Paramount Books, has interesting views on how to market and publish to Latin American – panregional audiences.