ImpreMedia’s El Diario and HITN Announce a Multimedia Content Exchange Partnership

El Diario announced a partnership with The Hispanic Information and Telecommunications Network, Inc. (HITN) to exchange television, print, online and mobile content that will enhance the multimedia experience for their respective Hispanic audiences.

The partnership will create a content exchange between El Diario’s print, online and mobile platforms with HITN’s television and online platforms.  In addition, the partners will work together to create new multimedia content channels for both sites. In an initiative to cross promote across all platforms, El Diario will feature HITN’s education and entertainment content across a variety of video and multimedia enhanced platforms. Content features will range from health and lifestyle, education, culture, entertainment and politics. HITN’s website, hitn.tv,  in turn will also have access to El Diario’s quality local content across its print, online and mobile platforms, significantly increasing HITN’s Hispanic reach and exposure.

Related Articles:

ImpreMedia to launch “Piensa Digital/Think Digital”

Interview: impreMedia’s Ginger Neal About the Local Search Market


Trackback from your site.

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.