Marketer Interview: M. de Castro Schmidt, Media Director on AB- InBev’s Brazilian Strategy
Since 2007 Miriane de Castro Schmidt has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market. She coordinates a group of 8 agencies running campaigns for 15 brands of beer and non alcoholic beverages. Anheuser–Busch InBev is the the leading global brewer and one of the top five consumer products companies in the world.