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November 23, 2010

Marketer Interview: M. de Castro Schmidt, Media Director on AB- InBev’s Brazilian Strategy

Since 2007 Miriane de Castro Schmidt has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market. She coordinates a group of 8 agencies running campaigns for 15 brands of beer and non alcoholic beverages. Anheuser–Busch InBev is the the leading global brewer and one of the top five consumer products companies in the world.

The international Campaign “Brazil is Calling You!” lands in US

In an ongoing campaign strategy of widespread global positioning, the Ministry of tourism and EMBRATUR announced today that their highly innovative and visual print ad entitled “Brazil is calling you! Celebrate life here. Brazil. Sensational!” was seen on the pages of the top tier and prominently circulated New York Times T Magazine, this past Sunday, Nov. 21.

Marketer Interview: M. de Castro Schmidt, Media Director on AB- InBev’s Brazilian Strategy

Since 2007 Miriane de Castro Schmidt has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market. She coordinates a group of 8 agencies running campaigns for 15 brands of beer and non alcoholic beverages. Anheuser–Busch InBev is the the leading global brewer and one of the top five consumer products companies in the world.

The international Campaign “Brazil is Calling You!” lands in US

In an ongoing campaign strategy of widespread global positioning, the Ministry of tourism and EMBRATUR announced today that their highly innovative and visual print ad entitled “Brazil is calling you! Celebrate life here. Brazil. Sensational!” was seen on the pages of the top tier and prominently circulated New York Times T Magazine, this past Sunday, Nov. 21.