Sales Leads Panregional: BNP Paribas, Andrómaco Laboratory, Virulana…
- BNP Paribas
French banking giant BNP Paribas is to launch its first global corporate advertising campaign to raise awareness of the brand.
The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. Ads break this month and run throughout 2011.
- Andrómaco Laboratory
Arena Media has won the Andrómaco Laboratory account in a pitch with three agencies. Account management includes strategic planning, tactics and negotiation with online and offline media. In addition, it will work integrally with Proximity, Havas Media agency specialized in strategic communications and media management within Argentina.
Virulana has selected the agency headed by Papon Ricciarelli, Don, to develop the communication of the launch of the new sponge cubes. The strategic direction will be headed by Veronica Mauri.
- Help Against Drug Addiction Spain
The Spanish agency Shackleton will be responsible for developing advertising communication for the Foundation Help Against Drug Addiction (FAD).
- Marriott International/ Fairfield
Marriott International Inc. says it is working with PDG Realty to develop 50 Fairfield by Marriott hotels throughout Brazil. Read the complete article “Marriot to open Fairfield sites in Brazil”.
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