Nombramientos: Ignacio Gallino, Nicolás Martín, David Garrido, Daniel Gelemovich…

Sony Pictures Television América Latina refuerza su equipo de ventas. Los nuevos nombramientos los encabezan el gerente de ventas, Nicolás Martín, el gerente de investigación, David Garrido, y el gerente de mercadeo, Daniel Gelemovich. Los tres reportarán directamente a Irving Plonskier, Vicepresidente General y Gerente General. Estarán ubicados en México.

Ignacio Gallino, nuevo director de planeamiento estratégico en WebAr Interactive. En su cargo reportará a Gustavo Buchbinder, director general de la agencia.

André Dedé Laurentino se suma a DM9DDB Brasil como Director Creativo.

Crispin Porter & Bogusky ha incorporado a sus filas a la experta de TBWA/Chiat/Day Suzanne Powers, de diez años de trayectoria en esa agencia, como su nueva global strategy officer. Se ubicará en Nueva York.


Trackback from your site.

Equipo Editorial (@Portada_esp)

Portada es el medio líder de información y análisis sobre mercadotecnia, publicidad y medios orientados a Latinoamérica, el mercado hispano de EE UU y España. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España. La credibilidad es nuestro principal activo: La producción de contenidos de alta calidad es nuestra pasión. Más información sobre la audiencia de Portada, sus vehículos publicitarios y productos aquí. Read more

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.