Discovery Networks International Names Luis Silberwasser Executive VP and Chief Content Officer

Discovery Networks International (DNI) today announced the creation of a new production and development unit across the division that will focus on developing global content for Discovery’s portfolio of networks in more than 180 countries worldwide. The newly formed creative unit will be led by Luis Silberwasser, newly appointed Executive Vice President and Chief Content Officer. The announcement was made today by Mark Hollinger, President and Chief Executive  Officer, Discovery Networks International, to whom Silberwasser will report.

“Throughout his time at Discovery, Luis has demonstrated a consistent level of creativity, strategic leadership and collaboration.  In this new role, he will drive innovation by further strengthening our global portfolio of networks and increasing our global programming initiatives,” said Hollinger.

Discovery is the world’s most widely distributed non-fiction media brand reaching more than 180 countries, averaging between six and eight channels in those markets, including Discovery Channel, Animal Planet, Discovery Science, ID: Investigation Discovery and TLC.  In addition, Discovery offers leading regional channel brands such as Discovery Kids in Latin America, DMAX in Germany and QUEST in the UK.

“Discovery has a tremendous global distribution platform with a strong creative culture. This new International Production and Development team will provide an enhanced foundation to fortify our brands and increase audience share by developing original international content, great storytelling and compelling characters,” Hollinger added.

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.