Lagardere Active Launches Riders in Brazil
Surfing on its success on the Italian market, Riders, published by Hachette Lifestyle Media, Lagardère Active’s Italian subsidiary, launches the first international edition of Riders in Brazil.
Riders is an upscale men’s magazine which introduces readers to the world of two-wheeler buffs and their lifestyle. Riders Italy was launched in September 2007, and each month invites its readers on a journey into the world of two-wheelers, with celebrities’ stories, experiences and emotions, as well as reports and exclusive interviews, cult events & places, itineraries, news, fashion, etc… Sells 58,198 copies a month (average sales over the August 2009 – July 2010 period), has some 300,000 readers and a website.
Riders Brazil will be launched on 8 November as part of a licensing agreement signed with Nastari Editores. Edson Rossi will be editor-in-chief.
According to Jean de Boisdeffre, General Manager of Lagardère Active’s international magazines:“ We are very happy to have signed this agreement with Nastari Editores, who is a dynamic partner with a recognized know-how and expertise in magazines. We are certain that Riders, thanks to the quality of its editorial concept, will revitalize the men’s magazine market in Brazil and will win over readers and two-wheeler fans by offering them a unique product that meets the aspirations of modern men ".
Alfredo Nastari, Publisher of Nastari Editores, said: "We are proud to launch the publication of Riders in Brazil, a new creative and contemporary title that will surely influence the men’s magazines segment in the Brazilian Market. Riders is, first and foremost, targeted at bike riders and two-wheeler fans. This positions Riders as one of the most innovative and differentiated magazines in the magazine market in Brazil "
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