Sales Leads Panregional: Coca-Cola, Microsoft Kinect…

  • Coca-Cola

Coca-Cola is gearing up to release its global Christmas campaign 'Snow globe' across 90 countries in celebration of the upcoming festive season. Coca-Cola's new Christmas campaign includes a television commercial, outdoor, cinema, digital and in-store promotions, led out of Coca-Cola Germany and run by McCann Erickson Madrid.

The TVC titled 'Snow globe' will debut in the US on 21 November and the soundtrack 'Shake-up Christmas' by San Francisco based rock band Train has already been released online.

 

  • Microsoft Kinect

Microsoft is taking on Nintendo and Sony PlayStation with a $500m global launch campaign for Kinect, its motion-sensitive controller system for the Xbox 360, ahead of the key Christmas sales period.

Kinect’s launch is on 10 November. The ad shows consumers playing Kinect-compatible games. It ends with the players portrayed as part of a game, with the tagline: ‘You are the controller.’ Microsoft will also run a 60-second spot during Saturday’s edition of The X Factor.

The ad was created by McCann Erickson, while Universal McCann handled media planning and buying. Accompanying digital activity was devised by AKQA. This comprises takeovers of websites including MTV, Marie Claire and Hotmail after the launch. Kinect will also be promoted on 127m packs of Coke, Diet Coke and Coke Zero. Current activity surrounding the launch includes a radio promotion on Galaxy, a trial roadshow and a window display in Selfridges.

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