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November 3, 2010

Analysis: Political Advertising – What Role did Hispanic Media Play?

Political advertising in the 2010 midterm elections easily toppped $3 billion; much more than the $2.4 billion spent during the last midterm elections, it even exceeds the $2.7 billion spent during the 2008 presidential campaign. But what piece has Hispanic media gotten from the $3 billion pie and what role did it play in the poltical process?