Traffiq Expands Latino Media Marketplace Adding 100 New Hispanic Outlets to Its Platform

Traffiq, the web-based digital media management platform built for advertisers, announced the addition of more than 100 leading Mexican and Latin American media outlets to its growing list of Latino marketplace members, including the most important regional news sources throughout Mexico, like Univision, Telemundo, Impre and Holacuidad.

The addition affords U.S. advertisers on the TRAFFIQ Latino platform greater access to the coveted Hispanic audience by enabling them to directly target the growing number of Latinos living in the United States who seek out and consume media originating from their home countries and other Spanish-speaking locations.

“By expanding our reach within the Latino media, the TRAFFIQ platform provides agencies and advertisers with a real competitive advantage, making it easier and more efficient to target this growing audience.” explained Kent Kirschner, executive managing director of TRAFFIQ Latino.

TRAFFIQ’s easy-to-use digital media management platform offers buy-side clients a system for handling everything from planning and RFP distribution to order execution, optimization and billing. Media planners can negotiate and buy inventory from Web publishers on a one-to-one basis or propose campaigns widely, enhancing an agency’s buying power and a publisher’s selling strength.

Related articles:

Kent Kirschner: Renaissance in the Digital Age

Media Maquiladora Executives to Help Build Traffiq Latino, a Market for Spanish Digital Media

More on Media Maquiladora, the Traffiq Venture

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

Leave a comment


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.