Portada Quick Hits: Hispanics live longer!, Rockola.Fm

» Internet Radio out of Spain

Rockola.Fm is an online radio station based in Madrid (Spain). It has a half million registered users spread all over the Spanish-speaking world, SiliconNews reports (article in Spanish). The company recently got a round of venture funding.

“So far in 2010, the only significant venture capital deals in the European media sector to grab my attention have been Rockola.fm, a Spanish online music and radio business, and pr2go, an innovative, online PR agency with a distinctive “pay as you go” pricing model. The two investments together total less than 2 million”, says a comment posted on the Strange Attractor blog.

 

» Hispanics Live Longer!

Marketers be aware! Hispanics in the U.S. tend to live longer than non-Hispanics, a study published in the October issue of the Vital and Health Statistics, the New York Times reports. .

Researchers analyzed 2006 data from death certificates in all 50 states, Washington, D.C., and U.S. territories. Hispanic males' life expectancy at birth is 77.9, but their life expectancy once they reach the age of 65 is 84. So Hispanics not only tend to be younger, due to their higher birth rates, than the general market population, but they also get older.

Hispanic women's life expectancy at birth is 83.1 years, and this number reaches 86.7 if they live to 65, the study shows.

"The results show that the Hispanic population has higher life expectancy at birth and at almost every subsequent age than non-Hispanic whites and non-Hispanic black populations," conclude the researchers who were led by Elizabeth Arias, PhD, of the National Center for Health Statistics in Hyattsville, Md. Well The phenomenon "seems paradoxical because on average the Hispanic population has lower socioeconomic status than the non-Hispanic white population," she says.

Exactly why Hispanics live longer than other populations is not fully understood, Hal Strelnick, MD, chief of the division of community health and the director of Hispanic Center of Excellence at Montefiore Medical Center, tells WebMD.

"Hispanics have birth outcomes that are better than would be expected, and some of this has to do with the ‘healthy immigrant’ phenomenon, which states that people who immigrate are young and active and tend to be healthier than those who don't," he says. Another possibility is that Hispanic communities are often based around strong social support networks, which can be "very protective."


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