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October 26, 2010

Portada Quick Hits: Hispanics live longer!, Rockola.Fm

Rockola.Fm is anonline radio station based in Madrid (Spain). It has a half million registered users spread all over the Spanish-speaking world, SiliconNews reports (article in Spanish). The company recently got a round of venture funding.

Best Practices: My Macy’s Localization Initiative

In our regular Best Practices Marketing to Hispanics feature (every Tuesday on www.portada-online.com), today we take a look at Macy's marketing practices. The below text is based on a presentation by Krystin Page, Macy's Multicultural Marketing Director, at our Fourth Annual Hispanic Digital and Print Media Conference (“Connecting National Brands to Local Audiences” last month.