October 26, 2010

Best Practices: My Macy’s Localization Initiative

In our regular Best Practices Marketing to Hispanics feature (every Tuesday on www.portada-online.com), today we take a look at Macy's marketing practices. The below text is based on a presentation by Krystin Page, Macy's Multicultural Marketing Director, at our Fourth Annual Hispanic Digital and Print Media Conference (“Connecting National Brands to Local Audiences” last month.

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