Sales Leads: Unilever, Political Advertising, Guitar Center, WellSpring Pharmaceutical…

  • Unilever

Unilever has selected Miami based Zubi Advertising as its Multicultural Agency of Record for all its Personal Care brands. Sources at Mindshare tell Portada that Mindshare is retaining the planning and buying business. Read the details here.

  • Hispanic Political Advertising

Hoping to turn out Spanish-speaking voters and hold back emboldened Republicans, Democrats announced they would spend $1 million in television, radio and online ads to motivate key members of their party's coalition. Read more here.

  • Guitar Center

Guitar Center, the retail chain of musical instruments and equipment, selected San Antonio-based advertising and public relations firm, Creative Civilization, as it dedicates its efforts to building relationships with the growing Hispanic market and music industry.

Strategic planning, research, creative, media and in-store promotional activities are all part of Creative Civilization’s partnership with Guitar Center. Read more here.

  • WellSpring Pharmaceutical

WellSpring Pharmaceutical Corporation has contracted Sarasota, Florida based Nuevo Advertising Group  to breathe new life into one of it's heritage brands after completing a redesign and branding of the Micatin® antifungal cream. WellSpring's goals are to increase market share by re-positioning the Micatin® brand to the Hispanic market in the United States. Read more here.

Get access to detailed contact information in our Interactive Directory of Corporate Marketers and Agencies targeting Hispanics.

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Editorial Staff @portada_online

Portada Staff

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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.