WellSpring Pharmaceutical Partners with Nuevo Advertising to Target Hispanics
WellSpring Pharmaceutical Corporation has contracted Sarasota, Florida based Nuevo Advertising Group™ to breathe new life into one of it's heritage brands after completing a redesign and branding of the Micatin® antifungal cream. WellSpring's goals are to increase market share by re-positioning the Micatin® brand to the Hispanic market in the United States.
Explains Sean Griffin, Director of Sales and Marketing for consumer brands at WellSpring Pharmaceutical Corporation, “When WellSpring was looking to grow market share with our Micatin® product, we hired Nuevo Advertising Group to transform the look and feel to appeal to the Hispanic community and retain the current brand loyal following."
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