Sales Leads Panregional: Exxon, Unilever, Diageo, Marriot International, AC Hotels…
ExxonMobil, the energy conglomerate, is reviewing its global advertising and media accounts, including all its UK business.
ExxonMobil currently works with a roster of agencies worldwide, including Euro RSCG, McCann Erickson and DDB. Media agencies include OMD, MPG and Universal McCann. Sources close to the review say it is expected to start at the beginning of next year.
The FMCG company is introducing three roles: Helena Ganczakowski as global vice-president for agency relations; Jorgen Bartsch as global vice-president for marketing services; and Paula Quazi as global vice-president for futures communications.
The appointments are the first major change made by global chief marketing and communications officer Keith Weed since being promoted from executive vice-president of homecare, oral-care and water in April.
Diageo, the alcoholic beverage company, has chosen Carat New York to lead its $130m account. In a review Carat beat incumbent Mediacom, which has held the account since 2001.
Carat will handle media planning and buying across all Diageo brands including Smirnoff, Jose Cuervo and Johnnie Walker.
- Marriot International and AC Hotels
The Spanish hotel group AC Hotels, chaired by Antonio Catalan, and Marriott International, Inc., chaired by J.W. Marriott, Jr., have reached a preliminary agreement to form a joint venture that will manage and franchise a new lodging co-brand across Europe and Latin America.
- Tourism Ireland
Tourism Ireland has called a pitch for its estimated global advertising and media accounts. WPP's JWT and Mindshare are the incumbents on the account and were appointed after a pitch in 2004. Tourism Ireland said it had extended the incumbents' contracts to their maximum duration, which is to the end of 2011.
The contract will run for four years with the option to extend annually for a further three years. Spain is one of the Tourism Ireland markets.
- Publicis Groupe Brazil
Publicis Groupe continues its expansion in key markets, today taking a 49 percent stake in the Talent Group, a 260-person communications firm in Brazil. It house two agencies: Talent and QG Propaganda.
Julio Ribeiro helms the former and Paulo Zoega runs the latter; those execs will continue to lead their respective operations. Read more here.
The marketing department of United European Football Association has called a pitch for its advertising accounts. The agencies pitching for the job will have to present project for each of the competitions hosted by the UEFA.
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